So LinkedIn isn’t working for you, YET!
Most businesses have a LinkedIn presence, but let’s be honest—having a profile and making LinkedIn work for you are two very different things.
You see others smashing it. Clients rolling in, content getting traction, their brand popping up everywhere. Meanwhile, you’re sat there thinking:
❌ “I’m posting, but it’s like talking to a brick wall.”
❌ “I’ve got connections, but they’re not turning into leads.”
❌ “Everyone says LinkedIn is powerful, but it’s not for me.”
It’s not that LinkedIn doesn’t work. You just need to know how to make it work for you
Here’s the deal: LinkedIn isn’t just another social platform—it’s a business powerhouse. But only if you know how to use it.
✅ Your profile needs to sell YOU, not just state your job title.
✅ Your content should spark conversations, not collect dust.
✅ Your approach should be strategic, not scattergun.
No more guesswork. No more frustration. Just a LinkedIn game plan that delivers real results for your business.
We’ve used LinkedIn to build thriving businesses
There’s theory, and then there’s real-world experience. We don’t just teach LinkedIn, we’ve built our businesses on it.
Martin turned finance—a topic most people scroll past—into engaging, binge-worthy content. In just two years, he grew an audience of 18,000+, filled his financial coaching programs and built his financial coaching business organically through LinkedIn.
Jade has trained businesses to stop treating LinkedIn like a corporate noticeboard and start using it as a business-building tool. From personal branding to company-wide LinkedIn strategies, she helps businesses get seen, get leads, and get results.
Together, we take the guesswork out of LinkedIn and show you exactly how to use it to grow your business—no gimmicks, no wasted time.
Meet your LinkedIn Trainers
Who’s running this show?
Martin Macleod
Financial Health Club, Owner
Former stock broker & Chartered financial planner turned financial coaching legend who’s built an 18,000+ LinkedIn audience from scratch—proving that any industry can thrive on the platform. Martin knows how to turn content into connections and connections into business. His training focuses on building authority, engagement, and audience growth—without gimmicks, or the usual LinkedIn fakery.
Jade Wood
Thrive Marketing, Marketing Consultant
Straight-talking, no-BS marketing consultant with a big-picture approach to LinkedIn. Jade trains businesses to ditch outdated company page strategies and turn their teams into powerful brand advocates. With expertise in brand-building, engagement, and LinkedIn advocacy, she helps businesses and individuals make LinkedIn work for them.
LinkedIn Training Scotland Services
Let’s Get You Seen, Heard, and Winning on LinkedIn
Forget spending hours overthinking posts or hoping for engagement that never comes. With the right approach, LinkedIn becomes your most powerful business tool.
💻 Group LinkedIn Workshop’s
Self-employed? Freelancer? One-man-band? Let’s get you LinkedIn-ready.
£299
/ Person
- Attract clients, grow your audience
- Understand content that works
- Optimise your LinkedIn profile
- Learn the art of engagement
- Live, interactive training
🔥 Company LinkedIn Training
Bring your CEO, sales team, receptionist— even the office dog.
£2,000
/ Half Day
- Your whole team, LinkedIn-ready
- Drive leads & opportunities
- Ditch outdated strategies
- Boost brand visibility
- One price, unlimited attendees
⚡ 1-2-1 LIT
Sessions
Pick your expert (Jade or Martin) and let’s sort your LinkedIn strategy.
£149
/ Hour
- Make your LinkedIn drive business
- Unmuddle your LinkedIn Strategy
- Tailored advice, no generic fluff
- Let’s fix what’s not working
- Ask us anything
TESTIMONIALS
Hear From the Happy Clients Who Trust Us!
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Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Patrick Loy
Blogger
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Liyana Pepp
Traveller
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate.
Lexy Andrew
Writer
Linkedin insights
The LIT Library
Quick, punchy, and straight-to-the-point LinkedIn insights—because we know you love a freebie. But let’s be clear. The real results? They come from learning how to use LinkedIn properly—and that’s what our training is for.
So grab a nugget (or three), but when you’re ready to stop guessing and start growing, you know where to find us.
FAQ
Frequently Asked Questions?
We’ve got these covered.
What is LinkedIn training, and why does my business need it?
LinkedIn training helps businesses and professionals learn how to use LinkedIn effectively—whether it’s for brand awareness, lead generation, or networking. Most businesses have LinkedIn, but few are actually using it to grow. Our training gives you practical strategies to turn LinkedIn into a business growth tool, not just a place for “It’s with great pleasure” posts.
Who is LinkedIn Training Scotland for?
Our LinkedIn training is for businesses, teams, and individuals across Scotland and beyond. Whether you’re a company looking to train your entire team, a freelancer trying to attract clients, or a business owner who wants to build a personal brand, we’ve got a training session that fits. If you’re on LinkedIn (or should be), this training is for you.
What will I learn in your LinkedIn training sessions?
Our training covers everything you need to use LinkedIn properly and get results:
✅ Optimising your profile so it actually sells you and your business
✅ How to create content that works—what to post, when to post, and how to get engagement
✅ How to grow your network strategically (no random connection requests)
✅ Social selling & lead generation—how to turn LinkedIn into a real business tool
✅ The algorithm & best practices—so you stop guessing and start growing
How is LinkedIn training delivered?
We offer flexible LinkedIn training options to suit businesses of all sizes:
- Company LinkedIn Training (£2,000 | Half-Day) – Bring your entire team, and we’ll train them together (in-person or online).
- Group LinkedIn Training (£299 per person) – For self-employed professionals and small business owners (delivered via Zoom/Teams).
- 1-2-1 LinkedIn Strategy Sessions (£149 | 1 Hour) – Tailored advice for individuals who need focused LinkedIn guidance.
Choose what works best for you, and let’s get started.
How long does LinkedIn training take?
It depends on the session you choose! Our company training lasts half a day, while our group training typically runs between 2-4 hours (we’re still ironing out the format). 1-2-1 sessions are 1 hour—perfect for a quick, high-impact strategy session.
Why should I choose LIT Scotland for LinkedIn Training?
Because we don’t just teach LinkedIn—we’ve built businesses with it. Between us, we’ve:
✅ Grown a 22,000+ audience organically (Martin turned finance into content people actually want to read!)
✅ Helped businesses ditch outdated company page strategies and turn their teams into brand advocates
✅ Trained individuals, freelancers, and teams to actually use LinkedIn for business—not just for the occasional “We’re hiring” post
✅ Cut through the fluff, gimmicks, and fake engagement tactics—we teach LinkedIn the right way
If you’re serious about using LinkedIn properly, let’s get started.